Keyword CountrySpying on Competitors’ content strategy to steal their success
Spying on Competitors’ content strategy to steal their success
Sales happen cause of 2 things only…. right audience… and right content. What if you could decipher the content conversion experiments that your competitor is doing so that you can develop counter strategies to outrank them.
Loads of tricks, softwares and techniques exist to spot the right audience. This is where we get dedicated to the RIGHT CONTENT by spying on your competitor content strategy.
PageSpy is a nifty tool that notifies you when your competitors change their content, price pages or any other important pages that maybe of your interest. Just like people use spy agencies to track others, similarly, the ultimate tool to keep a watch on your competitor is Pagespy
It helps you to:
- Monitor content strategy or changed pricing strategy of your competitors
- Spy on super affiliates and know the changes that are making their landing pages profitable
- Boost adsense revenue by introducing new content sections in your website
Here are few simple steps before you begin your watch:
Step 1 : Make a list of your major competitors
To be able to fight out the competition, you need to list your main rivals/competitors. But, first you need to find out who your competitors are!
It is impossible to know all your competitors at the back of your hand, as the competitor space keeps on changing. New competitors keep rising the organic and sponsored listings. You need to find out the most current list of your competitors to capitalize on their weaknesses.
Who is your competitor?
Product / business owners -
The major competitors of product owners are the rival product owners or people who are ranking high for your major keywords. You need to monitor the price pages and site maps to know when your competitors change their pricing strategy or introduce new content to their website.
Affiliate marketers -
Get inspired from other affiliate marketers (preferably super affiliates) and observe the strategies they are implementing to sell products and earn commissions. Monitor the changes they are making to the pitch landing pages to make them profitable.
AdSense publishers -
For Adsense publishers, competitors are those high rankers who are controlling huge amount of traffic on popular content topics. If you know these topics (even as new topics are born), the traffic could be yours & you can earn huge AdSense revenue.
You may like to do a detailed keyword research to find out your main target keywords. Run a SEO analysis or PPC analysis in KeywordCountry to find out your main competitors in these spaces. Click here to know how to do that in detail
Step 1a : Launch a keyword research
Make a list of potential keywords with which your target audience might be searching for you. So many keywords are difficult to think so let keyword country do that for you. Here is how you need to start-
- Start a keyword research from KC home page and enter keywords you want to base your research on.
- Set the number of results between 1500 to 3500 depending upon your topic.
- Click search to initiate.
- Add keyword suggestions from the keyword suggestion bar at the bottom of the keyword worksheet. These are other keywords with which your audience might be searching for you.
- Send the list to SEO analysis/ PPC analysis by -
- Right click > Send to > SEO analysis or PPC Analysis.
- Alternatively, you can copy the keywords manually or export the list and send to SEO analysis or PPC Analysis.
This is probably the most important step of this process. Here’s a guide on how to conduct a serious keyword research
Step 1b: Use SEO Analysis-
SEO analysis can reveal the most traffic pulling pages of your competitors. Its important to monitor these pages to know what makes them pull so much traffic. Here is a complete guide on how to get maximum out of SEO strategy analysis
When KC is done with running an SEO analysis on your important keywords:
- Sort the results by Estimated Traffic: Look for the competitors that are getting the maximum traffic.
- Checkout their traffic pulling pages: Click competitor names to open their profile and goto ‘Landing Page’ tab. This tab shows you exactly which landing pages are pulling how much traffic for your rival by ranking on what keywords.
Step 1c: Use PPC Analysis-
PPC analysis enlists all the top landing pages from where your competitors are driving sales / leads / conversions / commissions. Its important to monitor these pages to know what changes they are making to boost revenues and why.
Here is a complete guide on how to get maximum out of PPC Strategy Analysis.
When KC is done with analyzing your competitors in PPC space:
- Sort the results by Estimated Traffic: Look for the competitors that are pulling maximum paid traffic.
- Checkout their main landing pages: Click competitor names to open their profile and goto ‘Landing Page’ tab. This tab shows you exactly which landing pages are getting highly advertised by your competitors and on what keywords.
Step 2 : Enlist all their important pages
To know the secrets of traffic and conversions of your competitor, set a PageSpy alert on all the landing pages that you got from SEO analysis and PPC analysis in Step 1.
Even after an exhaustive research, you may still have to manually find out the pages that are not on the list. The list of important pages include -
Their main landing pages-
Find out your rivals are pulling how much traffic on their landing pages by ranking on what keywords. Set alerts on these pages by Page spy to get notification on every change your competitor makes on them.
Blogs -
The content written on the blog pages of your competitor might be attracting more traffic. Set alerts to get notified of changes on blogs by Page spy.
Site map-
All new pages & changes are notified on the site-map. So, you can get an overview of the new pages or content added on your competitor websites.
Action pages -
The different websites have different types of most important action pages wherein the maximum traffic is likely to be-
Price page-
Your competitor may make changes in the prices, gives discounts or any other price related gimmick to improve the marketing strategy. This has to be spied upon.
Product sell page-
The competitor might make changes in the product like add features, models or offers. So its very important to keep a track on these pages
Step 3 : Setting alert in Page Spy
- Launch Page Spy module : This can be launched from Keyword Country software homepage.
- Click ‘Add Website Alerts’ button to enter the URLs of your competitors that you had listed in the step 2 and set the duration of crawling (Duration decides how often do you wish to check your competitor pages for changes)
- Click ‘Set Alert’ to finalize the changes.
- Click ‘Send alert to’ :You may change (or add more) e-mail addresses where you want to be notified of the changes made by your competitors.
Step 4 : Reading reports
What all is shown in the Alerts table-
Changes detected : Whether any changes are there or not in your competitor pages.
Alert type : You can view and change the alert type for any particular domain. You can get notified about the changes in your rival pages immediately, daily, weekly or on a monthly basis.
Last crawled : The date when the website was last crawled i.e. compared with the last saved version.
You can edit the monitoring duration or deleted the alert if required.
How to see the changes on the page-
Click on the URL to see the changed detected in the same. The page would be highlighted with green, red or yellow colors to denote various kinds of changes. These are as follows-
Green-
All the content highlighted with green has been added new.
Crossed with red -
Content that has been removed since the last check gets crossed with red color.
Yellow-
The words highlighted in yellow have undergone slight changes like synonyms added, date modified, change/ addition of few words and so on.
Tip for the user :
Changes which are done over a particular time can be checked by clicking on ‘Changes detected in period’
So keep using Page Spy for better business growth. It would notify you instantly of any changes made by your competitor. Pagespy would help you keep a track on competition in your market. It saves your time & helps you beat your rivals.
Got it! Thanks a lot again for hlpeing me out!
Comment by Alex — April 18, 2011 @ 9:22 am