Keyword CountryFinding Google Content Network Ad spots to reach 95% internet users
Over 95% of web traffic is not on search engines and rather stays on websites that host actual content. By using Google’s Content network properly, you can tap into the traffic that Search engines do NOT own.
If done properly, you can reach 4 out of 5 users, that too at dirt cheap prices, by featuring your ads on influential websites that contain your target audience.
Keyword Country’s Content Network Ad-spot finder, you can easily find most popular websites that are part of Google content network. All you need to do is start advertising on these websites with Text (preferably Image ads) to tap traffic out of them.
Here is how to start taping huge PPC traffic for cheap:
Step 1 : Launch a keyword research
Make a list of potential keywords with which your target audience might be searching for you. So many keywords are difficult to think so let Keyword Country do that for you. Here is how you need to start-
- Start a keyword research from KC home page and enter the seed keywords you want to base your research on.
- Set the number of results between 1500 to 3500 depending upon your topic.
- Click search to initiate.
- Add keyword suggestions from the keyword suggestion bar at the bottom of the keyword worksheet. These are other keywords with which your audience might be searching for you.
- Send the list to SEO analysis / PPC analysis for finding high profile domains by -
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- Click ‘Show groups: This shows all the major keyword clusters in your keyword list
- Right click on any keyword group > Copy > List of groups
- Paste the keyword list to your next module to further your research. .
This is probably the most important step of this process. Here’s a guide on how to conduct a serious keyword research
Step 2 : Finding high profile domains for keywords important to you
Step 2a : Use SEO Analysis-
SEO analysis can reveal webpages that are pulling most traffic with your target keywords. It can be quite profitable to target these pages via Google Content network.
Here is a complete guide on how to get maximum out of SEO strategy analysis
When KC is done with running an SEO analysis on your important keywords:
- Sort the results by Estimated Traffic: Look for the pages that are getting the maximum traffic.
- Checkout the traffic pulling pages: Click website names to open their profile and goto ‘Landing Page’ tab. This tab shows you exactly which landing pages are pulling how much traffic and by ranking on what keywords.
Step 2b : Use PPC Analysis-
PPC analysis enlists all the top landing pages which are driving sales / leads / conversions / commissions. Though rarely any of these pages actually host adsense, but if any of it does, it can be quite profitable to get listed on these pages via Google Content network.
Here is a complete guide on how to get maximum out of PPC Strategy Analysis.
When KC is done with analyzing your competitors in PPC space:
- Sort the results by Estimated Traffic: Look for the websites that are pulling maximum paid traffic.
- Checkout their main landing pages: Click domain names to open their profile and goto ‘Landing Page’ tab. This tab shows you exactly which landing pages are are getting highly advertised and on what keywords.
Step 3 : Search for Content Network Ad spots
After finding the most popular websites of your industry, its time to find who supports Google Content network (or hosts Google Adsense). Here is where you use all the research done above.
- Initiate ‘Find Content Network Ad spots’ module from KC software homepage
- Paste the list of keyword clusters in ‘Add keywords’ input box: This makes KC to crawl all the top ranking domains for these keywords
- Paste the list of most popular domains: Sort the results in SEO and PPC analysis by ‘Estimated traffic’ in Descending order (Click on the filter drop down icon on the column header to reveal filtering options) and paste the list in ‘Add domains’ box
- Hit Analyze to start searching high impact adsense spots up for grab
These steps launch a Basic research for content network ad spots. KC crawls top 10 domains on Google, Yahoo and MSN and scans them for Adsense.
If you wish KC to go deeper (crawl more than top 10 results) per keyword:
- Switch to Advanced tab: This takes you to advanced research options window
- Click ‘Let me choose URLs’ against each important keyword
- Click Get more link to make KC dig deeper and get you more results
Step3: Analyzing the result
Here is how to analyze the search results:
What all is included in the search result :
Website URLs : These are the URLs of those websites that are related to your keywords and on which your ads can be posted.
Landing page : This is the landing page on which your ads would be displayed for maximum traffic and response.
Source of the URL : This displays the source of the target website like Google, Yahoo, Bing.
Whether it supports AdSense (yes/no) : This shows whether the particular website supports ad sense or not.
Filter the ‘Adsense’ column so that you see only those results that have YES value in them. These are the domains that you may like to target for high conversion PPC traffic at dirt cheap prices. All you need to do is, load them up in Google adwords ‘managed placements’ within your existing campaign OR start a new image ad campaign to display banner ads on these high profile websites.
Here is a complete guide on how to add websites in managed placements in Google’s Content network.
Tips for the user :
Tip 1 : Websites out of Google’s Network: Google’s network is not the end of the world. You will find loads of other cheap places to advertise on who don’t like Google much. You can approach them personally and ask them how much it would cost to put your banner on these websites.
To find the websites who actively support independent advertising model:
- Customize Columns: Click on big drop down
- check ‘Find strategic Ad spots’ to reveal one important column called ‘Advertising’ All the websites that say ‘YES’ are the ones who actively support independent advertising model.
Tip 2 : Use in further tools :
The list generated in final analysis can be transferred to further applications of blog marketing:
With this, you can test conversions from a website prior to investing in banners. Just right click on the results that are generated for strategic ad spots to go to ‘blog marketing’. Please avail this to make your campaign a bigger success.
Now you are ready to launch your ads on spots where you would get maximum traffic and profit! The best ad spots are yours for phenomenal business growth. Start now and get ahead!
HHIS I shloud have thought of that!
Comment by Hessy — April 18, 2011 @ 1:38 am