Keyword CountryMedia Buying: Find strategic ad spots / banners for traffic and online brand building
Find strategic ad spots with Keyword Country to reach millions of users across the globe
Over 70% of web traffic gets exposed to the independent advertising model. With Keyword-Country’s Strategic Ad-spot finder, you can easily find these prominent ad spots / banner spots on influential websites and tap the huge traffic.
Strategic Ad-sots along with being this popular, are also most relevant. For instance, what use is an ad of ‘Eskimo suits’ in Africa! It is bound to be a loss. So, its vital to find spots where what you are selling is relevant & gets sold.
And for this, Keyword Country is what you need! You are just few steps away from phenomenal profits :
Step 1 : Launch a keyword research
Make a list of potential keywords with which your target audience might be searching for you. So many keywords are difficult to think so let keyword country do that for you. Here is how you need to start-
- Start a keyword research from KC home page and enter keywords you want to base your research on.
- Set the number of results between 1500 to 3500 depending upon your topic.
- Click search to initiate.
- Add keyword suggestions from the keyword suggestion bar at the bottom of the keyword worksheet. These are other keywords with which your audience might be searching for you.
- Send the list to SEO analysis/ PPC analysis for finding high profile domains by -
- Right click > Send to > SEO analysis or PPC Analysis.
- Alternatively, you can copy the keywords manually or export the list and send to SEO analysis or PPC Analysis.
This is probably the most important step of this process. Here’s a guide on how to conduct a serious keyword research
Step 2 : Finding high profile domains for keywords important to you
Step 2 a : Use SEO Analysis-
SEO analysis can reveal the most traffic pulling pages . Its important to monitor these pages to know what makes them pull so much traffic. Here is a complete guide on how to get maximum out of SEO strategy analysis
When KC is done with running an SEO analysis on your important keywords:
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- Sort the results by Estimated Traffic: Look for the pages that are getting the maximum traffic.
- Checkout the traffic pulling pages: Click website names to open their profile and goto ‘Landing Page’ tab. This tab shows you exactly which landing pages are pulling how much traffic and by ranking on what keywords.
Step 2b : Use PPC Analysis-
PPC analysis enlists all the top landing pages which are driving sales / leads / conversions / commissions. Its important to monitor these pages to know where to feature your ads.
Here is a complete guide on how to get maximum out of PPC Strategy Analysis.
When KC is done with analyzing your competitors in PPC space:
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- Sort the results by Estimated Traffic: Look for the websites that are pulling maximum paid traffic.
- Checkout their main landing pages: Click domain names to open their profile and goto ‘Landing Page’ tab. This tab shows you exactly which landing pages are are getting highly advertised and on what keywords.
Step 3 : Search for strategic Ad spots
After finding the most popular websites of your industry, its time to find who supports Advertising and is willing to put up your banner on their website. Here is where you use all the research done above:
- Initiate ‘Find strategic Ad spots’ module from KC software homepage
- Paste the list of keyword clusters in ‘Add keywords’ input box: This makes KC to crawl all the top ranking domains for these keywords
- Paste the list of most popular domains: Sort the results in SEO and PPC analysis by ‘Estimated traffic’ in Descending order (Click on the filter drop down icon on the column header to reveal filtering options) and paste the list in ‘Add domains’ box
- Hit Analyze to start searching high impact ad spots up for grab
These steps launch a Basic research for content network ad spots. KC crawls top 10 domains on Google, Yahoo and MSN and scans them for independent advertising.
If you wish KC to go deeper (crawl more than top 10 results) per keyword:
- Switch to Advanced tab: This takes you to advanced research options window
- Click ‘Let me choose URLs’ against each important keyword
- Click Get more link to make KC dig deeper and get you more results
Step : 4 Analyzing the result
Here is how to analyze the search results:
What all is included in the search result-
Website URLs : These are the URLs of those websites that are related to your keywords and on which your ads can be posted.
Landing page : This is the landing page on which your ads would be displayed for maximum traffic and response.
Source of the URL : This displays the source of the target website like Google, Yahoo, Bing.
Alexa Rank : Alexa rank represents the approximate number of web sites in the world that have the popularity higher than the given site. The lower the number, the better the website is.
Whether it supports advertising (yes/no) : This shows whether the particular website supports advertising or not. You need the ones that say YES.
Whether it submits articles (yes/no) : This shows whether the particular website supports articles or not. If yes, then you can put up an article to get an idea of the conversions from banner prior to investing huge in buying media.
Filter the ‘Advertising’ column so that you see only those results that have YES value in them. These are the domains that you may like to target for high conversion traffic at dirt cheap prices. Now all you need to do us, contact the people listed and ask start negotiating banner place with them. If done properly, many times you will end up buying cheaper places to showcase your company and make a bold brand statement.
Happy media buying.
Tips for the user
Tip 1 : Alternative to media buying: Google Ad-sense Content Network:
Google’s Content network consists of websites with texts that are most popular and can be used to display PPC Ads at dirt cheap prices. Here’s how you can tap this :
- Customize Columns: Click on big drop down
- check ‘Find content network Ad spots’ to reveal one important column called ‘Adsense’ All the websites that say ‘YES’ are the ones who actively support Google’s Adsense.
Tip 2 : Use in further tools :
The list generated in final analysis can be transferred to further applications of blog marketing:
With this, you can test conversions from a website prior to investing in banners. Just right click on the results that are generated for strategic ad spots to go to ‘blog marketing’. Please avail this to make your campaign a bigger success.
Now you are ready to launch your ads on spots where you would get maximum traffic and profit! The best ad spots are yours for phenomenal business growth. Start now and get ahead!
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