Snatching The Most Paying Ads From Google

Bookmark/Share

AdSense publishers are always on the mercy of Google AdSense System to serve them the best ads for their website. But actually, Google AdSense bot (Mediabot) is on your mercy and needs your help to properly recognize the theme of your webpage to serve you the most relevant and converting ads. When ads are more relevant, they talk directly to the visitors of your page, interest them, and convert them into buyers. Here, we will discuss how to snatch the most converting ads from Google AdSense System, leaving the junk behind.

Injecting Keywords in Your Content

Google's entire system depends on the keywords used in key areas of your content. It detects the theme of your web pages and displays the ads accordingly. These key areas are Title Text, Meta tags, Headings, Anchor txt, and content. Injecting keywords in these areas actually dictates Google Mediabot what your page is about. Let's get into some more details.

• Use Effective Keywords in Your title Text

  Google Mediabot gives due consideration to the keywords used in the title tag of HTML Source code, which in turn gets reflected in your ads. Even the order of words in a keyword can affect the ads that are appearing on your web page. So, choose your keywords wisely. For higher payouts, choose highest paying keyword of that category for the title text.

  Inject High Paying Keywords in Meta Tags

  If there is NO CONTENT on your web page, the Google Mediabot will consider the Meta Tags to display ads. Meta tags have a considerable impact on the ads of a page. It is advised that never leave this space empty. Try to make it as easy as possible for Mediabot to understand your web page theme.

  Use Keywords In Your Headings

  Google Mediabot gives importance to Heading text enclosed in <H1>, <H2> tags present on your web page. After Title text, here is an another chance for you to dictate keywords to Google Mediabot. For Example, if your website is dealing in music instruments then your probable keywords are musical equipments, instrumental world of music, guitar, and piano.
  The heading “various musical instruments” is more relevant (but not the best) than “what we have to sell.” So, try to use more appropriate headings and sub-headings for your web content by injecting relevant keywords.

  Use Keywords in Anchor Texts and Hyperlinks

  Google stresses on Anchor texts used to link a webpage - whether the links are incoming or outgoing; whether they are a part of internal linking or external linking. Incoming links of a webpage are reckoned better than the outgoing links. In some cases, Google may just ignore anchor texts of the outgoing links. Therefore, it's important to use good keywords to link your own internal web pages, and also for getting reciprocal links to your website.

  Embedding Keywords in the Content

  Besides hosting useful and genuine content on your web pages, it’s important to include keywords at the beginning and at the end of an article. This helps search engines and Ad bots determine the theme of your web page. Good use of keywords help the Google Mediabot to achieve higher Ad-relevancy for your website.

Increasing the Concentration of High Paying Ads

Google never allows you to choose ads for your webpages. Moreover, it's not possible for you to choose ads for each page of your website. Google chooses the most or high paying ads for your pages, but you can help Google to make wiser decisions. You can actually force the Google AdSense System to give you more paying ads. Here is how....

• Inject High Paying Keywords

  Injecting high paying keywords in your content invites high paying ads on your web page. Advertisers are ready to pay much more per click on these keywords. Advertisers bid highly on these keywords in order to bring more web traffic for their website. So, you can use such keywords to boost your EPC (Earning Per Click). You can say, on these keywords, advertisers are fighting against one another to give you higher payouts.

  Lengthy Articles Dilute the Relevancy of ads

  Don’t make lengthy web pages as it might mislead Ad-bots to get some wrong ads, resulting in dilution of relevant ads. Sometimes, Ad bots can be very sticky to a certain keyword you used just for a reference. If you are getting irrelevant ads, changing meta tags and Title text is the first thing to start with, then move on to your content.

  Divide Your Articles in Pages (or link each other)

  Dividing huge articles in pages works the best. It not only increases the relevancy of the ads, but also gets you more page views. If you don't have lengthy articles, then suggest the related articles a visitor might be interested in. More page views mean more chances of a visitor clicking on your ad. Keep the visitors hooked to your website and keep suggesting them other articles. This way you are recycling the same traffic and increasing the chances of clicks considerably.

  Section Targeting

  You can enhance Ad relevancy by using Google’s Section targeting. Through this technique you can advise Google mediabot –"the areas of your content which should be considered or ignored while matching the Ads with your content." To implement section targeting, you'll need to add a set of special HTML comment tags to your code.
  
  To Make a Specific Area Important:
  
  To specify your text, you have to use following tags:
  <! -- google_ad_section_start -->
  ”here appears the text of your content”
  <! -- google_ad_section_end -->
  
  To make Google IGNORE an Area:
  
  If you want to ignore your specific text, you can use following tags:
  <! -- google_ad_section_start (weight=ignore) -->
  ”here appears the text of your content”
  <!-- google_ad_section_end -->
  For more information on the same topic, visit at: https://www.google.com/support/adsense/bin/answer.py?answer=23168&topic=371

  Block Junk Websites and Competitor Websites from Showing Ads

  There are many junk websites that might be displaying ads on your website. These websites steal the traffic from your website and recycle it on their own AdSense ad blocks. Recognize such websites and block them in AdSense Competitive Ad filter. Also, you can block your competitor websites using this competitive filter. Such junk websites not only increase the AdSense Blindness of your users, but also have a negative impact on user’s experience. To your visitors, Google Ads are like simple links and your visitor won't like if you link to junk websites. Right? This trick can sometimes double or triple your AdSense income.
  
  For more information about this tool, visit at: https://www.google.com/support/adsense/bin/answer.py?answer=21593&ctx=sibling

  Monitoring Performance for Further Optimization

  Monitoring the traffic and performance of your ads elucidates the reasons behind the amount you are earning. Monitoring helps you to identify why some pages are performing badly, and why some pages are performing well. This helps you to take corrective measures in order to gain more AdSense money. Here, is what you need to monitor:

  • Check Traffic Logs Regularly

    Everything comes with a reason. If you are performing badly, try to find out the reason. If you are performing well, figure out why? Check your server traffic logs regularly and see from where exactly you are getting the traffic and which keyword or search engine get you the most converting visitors (traffic). If your earnings show a deflection, analyze your traffic logs and try to relate it to the pattern as well as the behavior of your website traffic.

    Use Channels for Analyzing Your Ads Performance

    Channels allow you to analyze your Ads performance so that you can pin point the changes that your website needs to boost your Ads payouts. There are two types of channels available:
    
    URL Channel
    You can use the URL channel to track the performance of your URLs without modifying your Ad code. Google lets you analyze the performance of individual page or group of pages based on directory system of your website. You can begin tracking the performance of your pages simply by entering a full or partial URL in your Google Channel Settings.
    
    Enter a top-level domain name to track all of the pages on that domain. For example, google.com, or you can enter a partial URL to track all of the pages below a certain directory. For example, google.com/adsense/ Entering a full URL will track the performance of that particular page. For example, google.com/adsense.html.
    
    Custom Channel
    Custom channels can help you monitor the performance of different Ad formats presented in your web pages. By pasting channel-specific ad code into your pages, you can track CTR, Impressions, and the number of clicks each individual ad format is generating. You can compare its performance with other web pages. Google monitors the channels or Ad blocks performance separately when you paste the custom channel enabled code in any html.
    
    You can use the custom channels by creating custom channel name, and then by adding the channel specific code to your web pages. Give a detailed name for your custom channel so that you can easily identify it later in your reports (follow the pattern Page+ Location+ Ad Format+ Color Palette for example: HomeRightSkyscraBlue&white). It is good to analyze every Ad units in your web pages through custom channel.

To Conclude

High paying Ads from Google is no longer a fantasy! What it requires is : Keyword rich quality content, High paying keywords, remarkable presentation of articles, tools like Google's Section targeting, Ad Filters, traffic monitoring, and Ads performance Analyzing (through Channels) to bring out effective modifications in your Ad layouts.

So, now it all depends on how you implement these guidelines. Go-ahead and get the best out of your AdSense Campaign!

Bookmark/Share

Comments

I have often seen this happen (lack of Ad relevancy)on some of my bigger content pages, now I know why and how to combat it using smaller more focused content pages and or section targeting. Good useful article thanks

Pete 05-Oct-2008 08:32:AM

Excellent tips. Once again - new information. Especially the "Section Targeting" info. Never heard of this adsense tip before.

Add A Link 11-Sep-2008 12:28:PM

Thanks a lot!!!!!but i need website promotion...CAn u send me some techniques!!!

somen 29-Aug-2008 03:24:AM

Amazing content

Kavita 18-Aug-2008 10:13:AM

Hello!!! Excellant suggestions and topic wise explanation.This is really very helpful. Thanks a lot.

jitendra 16-Jul-2008 11:32:PM

View comments (3)

Leave a Comment

Name

Mail (will not be published)

WebSite (optional)

Type verification image: