AdSense Tip: How to Increase AdSense CTR

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An increase in CTR can mean a lot to AdSense Revenue. To increase AdSense revenue, you have to either increase the traffic or CTR. If somehow, you manage to triple your CTR just by tweaking the Google AdSense code, you can get three times more traffic. Here are a few tips for increasing your CTR.

Topics Covered in this Guide:

- What Google AdSense Engineers say about CTR
- What Webmasters have concluded about CTR
- Traffic and its effects on CTR
- Experiments with CTR

What Google AdSense Engineers Say

“Due to the dynamic nature of Google AdSense, fluctuations in your revenue will occur. Your earnings will depend on a number of factors, including the types of ads being served to your pages, the cost per click or cost per impression of these ads, and your users' click through selections. Regarding ad placement - the best ad format varies from page to page. We've observed that, in general, wider ads perform better because of their reader-friendly format. We strongly recommend putting your users first when deciding on ad placement. Think about their behavior on different pages, and what will be most useful and visible to them. You'll find that the most optimal ad position isn't always what you expect on certain pages.”

For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the article tends to perform better. It's almost as if the users finish reading and asking themselves, “What can I do next?” Precisely targeted ads are just like answering their questions.
https://www.google.com/support/adsense/bin/static.py?page=tips.html

What Webmasters have concluded

Webmasters have diverse views on how to increase CTR. It largely depends upon the keywords you are targeting, look of your website, quality of its content, placement of AdSense ads, page optimization, and various other factors. Generally, AdSense blocks wrapped between the quality content works the best. For the websites having poor quality content, placing the Ads before the start of the content works well.
If you develop a poor quality content website, it will likely give you high CTR and clicks, but you will be getting low priced ads. Besides, nobody will like to add your URL to their favorites. However, if you have quality content that keeps the visitors glued, you may get low CTR, but you will be getting high priced ads and regular visitors.

Proper positioning of ads on your website has direct impact on your CTR. Change the location of the ads and watch the changes in your CTR regularly. Try to locate the area of the page where the focus of the visitor can be. Generally, AdSense ads near the quality content or other crucial areas like navigation bar tend to perform better. But it really depends upon the keywords you are targeting, and the traffic you have.  

The Traffic

AdSense comes after traffic. No traffic, no AdSense. Take good care of your traffic. Your visitors expect some valuable information from you. Make sure you are providing quality content to them. This will increase your visitors’ return back ratio. And only those visitors who are less targeted, will return to the content you are providing. More targeted users mean more CTR. 85% of my visitors add my website URLs in their favorites. And they do return.

Install a website stats monitoring software and regularly look at your web logs. Identify where exactly is the traffic coming from. Try to establish a pattern or relation between your AdSense stats and traffic stats. This will help you analyze the reasons for any marked deviations in the inflow of traffic. This will give you new ideas to develop traffic.

Experiments

Experiment and experiment a lot, till you are satisfied with the tweaks you have done to achieve the highest CTR. Track your page performance by making channels of ads in your AdSense Control Panel. Keep experimenting till you are satisfied with your CTR. Though, every such experiment will make you lose money for a day or two, as Google may take time to adjust with new changes, but it will be beneficial in the long run.

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Comments

tnx Alot for the info.. very nice info.. i hope it would help me alot.. Regards

aami 01-Feb-2008 09:25am

Great information, very informative, lots of good reading material, it should help me with my adsesne on cheapest travel insurance

cheapest Travel Insurance 10-Feb-2008 10:07am

Good read and a good find for me.I get sick of the $0.02 clicks and this will help me to know why and hoiw to improve my pages for better CTR from adsense again Thanks !

chris s. 27-Feb-2008 07:10am

good tips

Cape Coast HOOPS 20-May-2008 08:51am

its nice and useful

hitendra 05-Jun-2008 01:58am

great tips, very useful. Thanks

google ads fa 12-Jun-2008 10:07am

Very very useful information regarding adsense

Rakesh Kumar 19-Jun-2008 12:16pm

thanks a lot for your tips .

alu 10-Jul-2008 10:02am

yeah good stuff. I hope to make this work!

Murray 17-Aug-2008 11:45am

Thanks for tips.

Jeevan 06-Oct-2008 03:50am

thanks,very helpful.

david 08-Jan-2009 11:34am

Over the years I have really found that the top left corner is the way to go, but I will admit it just doesn’t work with every website. I’m still trying to figure out exactly why not. Whether it’s the design of the page, or the audience/content, I’m not quite sure. Maybe a bit of both! Play around with things as suggested above.

Matt 19-Mar-2010 02:13am

Thanks for the tips.

Tiffany 24-Mar-2010 07:14am

thanks for the help.. I am trying to build up a new website, and it is fun and I think that you pointed out also as well, that you need to look after your “clients” as such because they are the ones that are going to help you in the long run.

genux 16-Apr-2010 03:18am

Interesting info. Right now I have less than 1% CTR. I really need to raise this, without annoying my members with huge banner ads in the middle of important content.

I want to keep my members coming back, while at the same time increasing CTR. Tough job.

jack 07-May-2010 16:11pm

Thanks for the information

maria17 24-May-2010 05:55am

Very nice Post. I realy glad after reading this post

John D 08-Aug-2010 20:40pm

I’m realy like your words “AdSense comes after traffic. No traffic, no AdSense”. Thanks for sharing, and i hope we can make a relation in google adsense.

ismail 10-Aug-2010 20:31pm

Now My Web Site Traffic & Adsense Earning Increased!

Jobaer2002 24-Aug-2010 11:32am

Thanks for giving me useful information. Your this line “Experiment and experiment a lot, till you are satisfied with the tweaks you have done to achieve the highest CTR.” very important.

Rajesh 24-Dec-2010 19:28pm

Thanks for sharing information man really very good.

Javin @ Tibco RV Tutorial 22-Jan-2011 22:22pm

Thank you for your valuable posting here, I do experiment and experiment on ads placement and size but never satisfy so far. I hope will get satisfied ctr after implement this article cause my ctr now only 1% maximum.

Sam Anderson 10-Feb-2011 23:08pm

sir please tell me the method to increase the earning with adsense please if you have any trick please email me…

hassan 12-Mar-2011 08:32am

Nice article.I increase traffic via search engines from 200 to 2000 and getting higer ctr and clicks get higher for about 500 % from 1-5 to 40 daily but still cant get some quality revenue per click.40 clicks – 1 dollar this is rediculus..can you give me some tip how to increase revenue p c

Max 13-Apr-2011 16:21pm

Thanks alot – your answer slevod all my problems after several days struggling

Marlie 17-Apr-2011 21:16pm

How i can put trageted keywords in adsense

bhooral 28-May-2011 11:19am

Thank u for sharing such a wonderful article

Riitaa 06-Jun-2011 04:23am

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